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Aaron Welcher, owner of More Than Words, LLC, in a blue suit gives a presentation in front of a large screen. The screen displays the text "Crisis Communications Rule #1 No comment is a comment" along with the logo of More Than Words LLC.
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What We Offer

Strategic Communications

Effective communications begin with listening. We learn your people, your goals, and the challenges ahead, then build a strategy that connects them. From the message to the systems behind it, we help make communications an intentional part of how you work and lead.

Aaron Welcher, owner of More Than Words, LLC, with a female client reviewing documents on an office desk.

    • Communications audits, audience research, and strategic planning

    • Brand positioning, messaging, and storytelling

    • Integrated campaigns across press, websites, email, social media, and direct outreach

    • Executive communications, speeches, and thought leadership

    • Internal communications and cross-team coordination

    • Communications infrastructure, workflows, tools, and measurement

    • Ongoing strategic counsel and communications leadership

Media Relations & Public Relations

Strong media relations are built long before a story runs. We build trust with journalists, provide useful context for complex issues, and prepare people to share their experiences confidently. We support organizations, small businesses, law firms and their clients, and individuals who need an experienced partner to manage press relationships or serve as their spokesperson.

Clients benefit from our network of thousands of media contacts, paired with thoughtful, targeted outreach that connects the right story with the right journalist.

Aaron Welcher, owner of More Than Words, LLC, with glasses, a blue blazer, and a checkered shirt, speaking to reporters, being filmed outside a government building.

    • Media strategy, story development, and targeted pitching

    • Press releases, media advisories, op-eds, and press materials

    • Spokesperson services and management of media inquiries

    • Interview coordination and preparation for clients and sources

    • Litigation communications, including support for pro bono cases

    • Press conferences, media availability, and other press events

    • Background briefings, off-the-record events, and newsroom relationship building

    • Media monitoring and coverage analysis

Crisis Communications & Preparedness

In a crisis, people need clear information and someone they can trust. We help you prepare before pressure builds, make thoughtful communication decisions as events unfold, and follow through with affected people. Our approach connects public messaging with internal coordination, safety, and care.

Aaron Welcher, owner of More Than Words, LLC, in a blue suit gives a presentation in front of a large screen. The screen displays the text "Crisis Communications Rule #1 No comment is a comment" along with the logo of More Than Words LLC.

    • Crisis communications assessments and advance planning

    • Response protocols, decision-making roles, and spokesperson preparation

    • Scenario planning and communications strategies for safety risks and threats

    • Rapid-response messaging, public statements, and media management

    • Staff, client, partner, and community communications

    • Hands-on communications support through a crisis

    • Follow-up communications and recovery planning

Coalitions & Advocacy Campaigns

Lasting change takes relationships, shared purpose, and coordinated action. We help partners find common ground, build coalitions, and create campaigns that give people a clear way to participate. Our experience includes anti-censorship, LGBTQ+, and multifaith coalitions, alongside voter participation and election protection efforts.

Aaron Welcher, owner of More Than, LLC, is presenting to a group in a conference room. Aaron Welcher is wearing glasses, a dark blazer, and a checkered shirt. A whiteboard next to him has notes.

    • Advocacy campaign strategy, development, and management

    • Coalition building and ongoing coordination

    • Shared messaging and coalition communications plans

    • Partner toolkits, training, and spokesperson preparation

    • Legislative advocacy and public education campaigns

    • Get Out the Vote (GOTV) and election protection communications

    • Supporter recruitment, digital advocacy, and action campaigns

    • Communications for 501(c)(3) and 501(c)(4) organizations, including affiliated entities

Training & Communications Capacity

Preparation gives people the confidence to communicate with purpose. Our training draws on real situations and gives participants room to practice, ask questions, and develop their skills. We help leaders, teams, clients, and journalists leave with tools they can put to work.

Aaron Welcher, owner of More Than Words, LLC, in a blue suit smiling during a meeting with colleagues in a modern office

    • Media training for leaders, clients, community members, and first-time spokespeople

    • Mock interviews, message development, and spokesperson coaching

    • Crisis communications training and scenario exercises

    • Internal communications training for leadership and teams

    • Strategic communications workshops for staff, boards, and coalition partners

    • Training on building communications teams, systems, and processes

    • Issue briefings and trainings for journalists, editors, producers, and newsrooms